Shayn De Mur
Product Marketing Strategist
Who I Help
Awareness doesn’t create adoption—clarity does. I help teams define positioning, messaging, and go-to-market narratives that reflect how products are actually built and used, reducing internal friction and enabling confident sales conversations.
Typical Challenges I Solve:
- Product features fail to gain traction or adoption
- Sales teams lack clarity on value propositions and messaging
- Misalignment across product, sales, and marketing slows launches
- GTM plans don’t translate into measurable outcomes
Core Services
Product Positioning & Messaging
- Core value propositions, messaging pillars, and proof points
- ICP definition and audience segmentation
- Translating technical capabilities into market value
Go-to-Market Strategy & Enablement
- Launch planning, sequencing, and prioritization
- Sales enablement content: playbooks, one-pagers, battlecards
- Adoption dashboards, KPIs, and reporting
Cross-Functional Alignment
- Workshops to align product, marketing, and sales
- Strengthen collaboration and shared accountability
- Ensure messaging consistency across teams
Approach & Differentiators
- Strategic: Messaging grounded in business outcomes
- Cross-Functional: Bridging product, sales, and marketing to accelerate adoption
- Evidence-Driven: Adoption metrics, dashboards, and measurable impact
- Experienced: 15+ years in project management, business analysis, product, and marketing execution
Representative Portfolio Work
My portfolio highlights real product marketing artifacts, including:
Credentials & Tools